A delicious lesson in Texas’ music history, deep in the heart of Denton

All Texans agree that our state is the best in many respects. Now imagine a place that combines all of the best things about Texas: our food, music, art and that distinct Texas mentality.

No, friends, this is not Heaven. This is Lone Star Attitude®.

The Lone Star Attitude Burger Co ( opens this fall on the historic Downtown Denton Square with gourmet burgers, local craft beers, live music and the area’s first rooftop bar - complete with a stunning panoramic view of the heart of the city. LSA Burger Co. goes beyond the typical dining experience with a special focus on Texas’ musical legends.

The fun, burger-based menu at LSA Burger Co. was created by local legend Jason Hoffman who has held a variety of Executive Chef and management positions at iconic Dallas restaurants including Hibiscus, The Porch, Cuba Libre Café and Houston’s Restaurants. The menu features burgers as big and varied as the state itself along with gluten-free and vegetarian options (in addition to playful names, like the Chili Willie).

You can’t have a successful restaurant a city like Denton without great art, and LSA Burger Co. has commissioned some of the most ecelctic and entertaining pieces that you'll find in this art-loving city. The restaurant is also working with groups at UNT to create exciting elements, like a musical staircase leading up to the roof and a mural in the interior staircase.

“One of the things I love most about this project is how closely we’ve worked with the community and with people who love this city as much as we do,” John "Sparky" Pearson, a restaurant partner who grew up in Denton and received his Masters in Business at UNT, said.

“Denton is such a great music town; a real melting pot of musical cultures. We’re creating a unique place where we can tip our hats to the legends and where up-and-coming music artists are celebrated, not tolerated. We want LSA Burger Co. to be a cool gallery honoring the past and present of great Texas music," Pearson said.

“A lot of folks don’t realize that Texas has produced some of the biggest stars in the history of recorded music,” Jon Christopher Davis, Texas singer-songwriter and restaurant partner, said. “It’s hard to believe that all of the musical trailblazers gracing the walls of LSA Burger Co. either hail from, or are largely influenced by, Texas. Truth is, there’s not a restaurant big enough to display all of the greats, but we've managed to showcase a huge chunk of the Lone Star State’s musical royalty in a really cool way through great artwork, superior food and passionate people. LSA Burger Co. is a tribute to the musical legends and trailblazers of Texas and a one-of-a-kind destination for locals and tourists alike. As a recording artist myself, playing on the rooftop deck of LSA Burger Co., surrounded by the legends, makes me even more proud to be from Texas.”

Pearson and Davis are the creative crusaders behind Lone Star Attitude, a multi-dimensional brand that celebrates the Texas spirit through music, retail outlets and, starting this fall, restaurants. Since 2008, their think tank company has cranked out some cool Texas concepts under the Lone Star Attitude name, including one of the largest retail spaces at DFW Airport.

The duo also created the Lone Star Attitude band, a DFW corporate party band that was crowned the Official Band of Texas in 2011 by the Texas Economic Development/Tourism Department. With the help of Davis and Pearson, the group wrote and produced the official theme songs for the American Cancer Society, National PTA and the American Fallen Soldiers Project, starred in music videos for the Texas Dept. of Tourism and Liberty Institute and sang the state-wide campaign for TXU Energy. With Davis on lead vocals and guitar, the LSA band has entertained the President of the United Sates, raised the roof of the Bellagio Hotel in Las Vegas and rocked some of the most iconic venues in Texas, including Gruene Hall, Stubb’s BBQ and the AT&T Stadium.

LSA Burger Co. is located at 113 W. Hickory St in Denton, Tex. The restaurant is slated to open October 2013. For more information, visit or email

Information provided by Plan B PR