In the month of October, the color pink has become synonymous with National Breast Cancer Awareness Month. Everything from consumer products to the NFL is splashed in pink. And for this heightened awareness, the team at Solis Mammography applauds the efforts of so many organizations who work hard to create and maintain this public awareness campaign. And yet, in true ironic form, today’s reality is that too many women avoid getting their annual mammogram because of the fear and anxiety associated with breast cancer.

“Based on extensive research we’ve done with women who do – or do not – get their annual mammogram, we’ve learned that the fear and anxiety associated with the pink ribbon causes too many women to stay away,” says Connie Oliver, VP marketing and client relations for Solis Mammography. “We’ve built our patient services model to try to change that.”

Solis Mammography, the nation’s largest independent provider of screening and diagnostics for breast health services, wants to shift the focus of October with its Rethink P.I.N.K. campaign. Instead of being all about breast cancer awareness, the company urges women to think about October as breast health awareness, celebrating women with a positive message of empowerment.

In this campaign, the color “pink” is rethought and becomes an acronym, “P.I.N.K.” 

• P=Peace of Mind. Solis Mammography has trademarked the Peace of Mind Mammogram™ to reflect their promise of offering such an exceptional experience that women won’t avoid getting the mammogram they need. The environment of each center and exceptional quality of patient care offered by specialists in breast imaging leads to peace of mind for the patients they serve.

• I=Incredible Service. Solis Mammography’s entire team is deeply committed to the women and physicians they serve. From online scheduling and fast results delivered by secure email within 24 to 48 hours, the company is proud to cite that 98 percent of their patients would give them a positive recommendation to family or friends.

• N=Not what you Expect. While many women associate mammograms with pain, Solis’ breast-dedicated technologists are highly trained in breast compression and placement. This results in 89 percent of their patients reporting little to no discomfort during their exam.

• K=Knowledge is Power. Perhaps most central to their Rethink P.I.N.K. campaign is the common statistic most women cite – that 1 in 8 women will get breast cancer in their lifetime. At Solis, they encourage women to remember that this also means 7 in 8 women will NOT get breast cancer. But if you are the 1 in 8, you want to find any anomaly as EARLY as possible, so that your treatment is as EASY as possible.  

The American Cancer Society recommends that women age 40 and older should have a mammogram every year and should continue to do so for as long as they are in good health. Other organizations cite every other year as the optimal time to get checked. Solis Mammography encourages women to talk to their doctor, explain their unique health history, and make the choice that’s right for them. When they are ready, however, Solis is there to offer an exceptional experience – eliminating stress and anxiety in every way possible.

“For more than 30 years, we’ve been empowering women through our team of highly-focused, breast-dedicated healthcare professionals,” says James Polfreman, Solis Mammography CEO. “In addition, we offer fast and easy online scheduling, the latest in 3D technology, expedited tablet registration, and ease of communication through email, text or phone calls – whatever makes it easiest for our patients.” 

One Solis Mammography client says, “I’m concerned about breast health - for myself, my husband, and my kids. I go to Solis every year because they make it easy for me. I’m in and out quickly, I get my results within a day by email, and I get the peace of mind that comes from knowing I’m all clear for another year.”  

Pink apparel, pink ribbons – they’re everywhere in October. Solis invites women to Rethink P.I.N.K., take charge of their breast health, and schedule their annual mammograms. Because peace of mind is worth taking the time to find.